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Oh please no!
The Church of the Customer just posted an interesting piece on the all new Word of Mouth Marketing Association (WOMMA). In the post they referred to word of mouth as WOM. I hope and pray that this is pronounced W.O.M and not wom, because that would be extremely sad. Can any self-respecting person see themselves sitting in a meeting saying, "Yes Bob, we really need to harness the power of wom"? Even the acronym is daft: double ewe-oh-em, yeah, that really rolls off the old tongue.
Word-of-mouth is just fine thank you very much...!
Posted by Rich...! | Permalink
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Comments
Rich,
No one in the meeting referred to "word of mouth" by the term "wom." I used WOM in my blog post as a shortcut for typing in "word of mouth" over and and over. Less letters to type for me means less typos : )
Jackie (aka Church of the Customer)
Posted by: Jackie Huba | 16 Jul 2004 20:17:20
Whew! Thanks for clearing that up, I was worried for a sec that those of us that advocated Word Of Mouth techniques would be referred to fondly as Wombles (as if bzzagent bob aint silly enough; do they have a secret handshake?)
I will gladly continue my worshiping at The Church...!
Posted by: Rich...! | 16 Jul 2004 20:41:55
Hmm ... methinks Jackie is a wombat.
Posted by: johnmoore (from Brand Autopsy) | 17 Jul 2004 20:48:53
