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Less is a design cliche

Seth has linked to design company Number Seventeen asking the question "What would happen if you did better work and less marketing?" Fair enough, but in this case I disagree. I think these guy's are successful despite their site.


The simplicity is fine, but guys, if you can't manage basic typesetting, you're not getting my business; this is neither good work, nor good marketing.

I find this trend aloof, arrogant and
rather boring...!

Posted by Rich...! | Permalink


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I also disagree. Our company needs marketing (more than we're doing) because we're doing something that nobody else is doing. Therefore, nobody really knows to look us up or Google for companies like ours. We're in Seth's Bull Market book, and we're doing something so new that he created a category of business JUST for us.

We need the visibility and to get the word out. I agree that the company in Seth's post is arrogant. "Here's our list of clients; now you should want us even though we won't tell you how long we've been doing this, what we do, or what they thought of us." A certain type of person hires that or is so compelled that he calls. :)

Posted by: Deb | 13 Sep 2004 12:21:12

What's wrong with the type? You think they left the ( off on accident? I didn't read it that way at all.

Posted by: Ryan | 13 Sep 2004 15:31:48

How did you read it Ryan, as an elongated smiley of sorts?

Either way it looks poor...!

Posted by: Rich...! | 13 Sep 2004 16:05:02

I read it simply as a divider between the prefix and the rest of the #. They obviously taken care to set the number in a certain way. Who Knows! Maybe we should give them a call.

Posted by: Ryan | 13 Sep 2004 16:24:34

Yeah Deb, I find client lists redundant, a client you've not worked for in 6 months is in your deadpool i.e. not a client anymore. These guys just rattle off names.

Ryan, if it's a divider, it's a silly one, they need to read "Eats, Shoots, and Leaves"

Call em though, I'm really curious...!

Posted by: Rich...! | 13 Sep 2004 20:57:42

On the client list, I'd also want to know what they did for those people. Who knows, you might find out that one of 17's interns changed the toilet paper rolls at one of those companies, and they're claiming them as a client. :)

Posted by: Deb | 14 Sep 2004 12:21:16

Hey Martin, made you look...!

Posted by: Rich...! | 21 Jun 2005 11:29:46


Posted by: Martin | 21 Jun 2005 11:44:24