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Proof that there's no such thing as bad publicity
I'm caving in and am off to buy my own copy of the book I'm-dying-to-hate just so I can join the Lovemarks conversation. Much respect to Johnnie Moore for kicking off the latest in guerilla marketing tactics...
Anti-branding...!
Update: Here's a laugh, google "Lovemarks" and count how many times the word "Johnnie" appears.
Posted by Rich...! | Permalink
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Comments
Saatchi guys have the tendency to write controvercial books and then laugh at the public taking them seriously. All they want as you said is publicity.
Posted by: Ivan Raszl | 5 Dec 2004 16:02:42
