How to GUARANTEE customer evangelism!

It’s simple, take time to make things personal.

Ladies and Gentlemen, allow me to introduce you to the master: Aaron, from 800-CEO-READ.

This year I bought some books from these guys, not loads, about 60 or so. Then today I got what is undoubtedly the single best corporate gift I have ever received.

Aaron contacted Helen, our office manager to find out the specific taste of every one of Missing Link’s employees, then went and handpicked books, CD’s, DVD’s and magazines, basically something for everyone (from metal, to punk, to goth, to house music, to art – I shit you not).

Putting aside the considerable monetary value of this gift, the time spent hand-picking these items is what really amazed me. It is so much more remarkable than the usual crap people send out, it is also extremely special and memorable.

To Aaron, Jack, todds, and the 800-CEO-READ team, you have just guaranteed yourself a very, very long term customer, thanks so much. The Missing Link hooligans salute you.

Bloggers, I’ve never asked for anything on this page, but do me a favour, spread the word, these guys rock.

To end this post, I want to quote Aaron from his card:

Be safe and well, be angry and raise hell…!

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