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Manifesto
I have a manifesto proposal up at Change This. It's called "First Impressions Lie".
If you'd like to read it, I'd like to write it.
Vote here...!
Update: At #2, thanks to Don the idea guy
Posted by Rich...! | Permalink
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Comments
You've got my vote.
...dude - I know it's part of your charm and everything - but spilling mistokes in a manifesto proposal for christ's sake... immediatley / succesfull!!
Posted by: davidcoe... | 4 Apr 2005 11:30:06
Well bend me over and bugger me lovingly -IVE BEEN FRAMED!
;)
*blush*
Posted by: Rich...! | 4 Apr 2005 11:37:34
Rich … are you saying all First Impressions Are Lies? And that for our first impressions to be positively remembered, we must first sync it with the worldview of the person we are trying to connect with and then frame elements of our story to jibe with the worldview that person has?
If so, Seth would be proud. (Dig?)
You gots my vote. Hopefully you’ll get the nod to don a hoodie and sequester yourself in a lean-to shed with typewriter in tow to crank out your manifesto.
Posted by: johnmoore (from Brand Autopsy) | 4 Apr 2005 16:58:00
Thanks guys. The basic premise is simple:
People don't judge, they measure. If they've not met you before and have no basis for measurement (i.e. creating a starting point), they simply create an opinion based on the various pre-conceived ideas your appearance and demeanor activate within their memory banks.
I believe that knowing, understanding, and using this is an extremely powerful tool. Imagine if you could lower people's expectations of you at the beginning of an interaction, imagine if everyone else was determined to do the opposite i.e. make an awesome first impression (a.k.a. starting/measurement point).
That's the long and short of it, no need for a manifesto after all...!
Posted by: Rich...! | 4 Apr 2005 22:55:22
Voted! I'll point to it from SM later...
Posted by: Bren | 5 Apr 2005 01:31:40
Much obliged...!
Posted by: Rich...! | 5 Apr 2005 07:35:38
Yep, write it.
As you may or may not know, one of my favourite things to say is "context rules all". So, without further ado, the stage is yours...
Posted by: Martin | 6 Apr 2005 16:55:06
I always enjoy your blog and your proposal gets my vote based on that "measurement" alone -- but it sounds an awful lot like Gladwell's "Blink" with a Godin-inspired "All Marketers are Liars" title tossed in for added appeal.
How will the content of your Manifesto differ?
Posted by: Don The Idea Guy | 7 Apr 2005 01:34:55
I'd be very interested in your thoughts on this issue, Rich...! One thing- you say judgement is based on visible things- what about all the non-visible intangibles that influence people in a first meeting, from sensual input (in the literal sense!), to subconscious messages, many of which we don't even realise? My thinking is being stretched at present, reading "Emotional IQ"!
Posted by: Jennifer | 7 Apr 2005 13:05:02
Hey Don, that rocks, I'm blown away that you like our blog.
My galley of "all marketers are liars" only arrived today, so I cant speak for that, however as far as "Blink" goes I can only say that that it was my final inspiration for deciding to write this manifesti, it is in effect an antithesis to blink. It's a stupidly simple concept - make sure you end better than you started.
Jen', nice to see you back. You're closer to the heart of the concept than you think. I rely on people judging the book by the cover, and then do my best to use the 'content' to elevate their opinion of me.
It really isn't all about the looks at all..!
Posted by: Rich...! | 7 Apr 2005 22:36:04
You got my vote Mister :-)
All the best
Hans Henrik
Posted by: Hans Henrik | 10 Apr 2005 12:37:46
Yo dude... you get my vote. But here's a copy-checked version of the blurb to repost. You CAN'T make first impressions by misusing commas in written word stuff, dude!
REWRITTEN FOR YOU TO CUT AND PASTE:
Every time you meet someone, in business, or otherwise, you immediately take in as much visible info as is possible - and you create an opinion. This opinion is often wrong. Luckily though, most of us are capable of changing our minds. The first impression then, simply becomes a point of context, a marker of sorts. This manifesto attempts to communicate, in as few pages as possible, the importance of that marker...!
About the author(s):
Richard Mulholland makes a terrible first impression wherever he goes. Despite that, or because of it, he runs a successful presentation strategy firm in Johannesburg, South Africa.
Posted by: Roy Blumenthal | 13 Apr 2005 19:38:50
Thanks Roy, but I cant do it for two reasons.
Firstly, no access to the site.
Secondly, and this is important, that would be false advertising of sorts.
What you see is what you get.
Blogging has brought more writers to the foray, not better just more. What some of us lack in finesse, we're forced to make up for in the message. Not sure if I can do it, but if I'm going to fuck it up, I'll be fucking it up my way.
To paraphrase something I've said recently, it's not about the wording, just the words..!
Posted by: Rich...! | 13 Apr 2005 21:03:41
I dunno, dude. This sounds a bit like my brother's philosophy. He's a hippie with one arm living in Port St John's. He prefers not to bath too much, and stinks pretty badly.
His attitude is, "If people want to get to know me, they've got to see past the dirty exterior."
Before I go on, please note that I'm not attacking you. I'm giving you my viewpoint on something that may seem trivial to you.
In your case, you're saying, "What you see is what you get." When it comes to grammatical errors (and the comma splices in the proposal are a common grammatical error)and spelling errors (there was one spelling error), people who read the proposal are seeing something very specific... they're seeing ineffective writing.
In the case of a written manifesto, I know that I'd be wary of reading something filled with grammatical and spelling errors. I'm looking for impeccability in the things I interact with. I want to know that the manifesto I read is going to be impeccable in all ways.
Spelling and grammar are NOT just appearance things. They're core things. They're substance things. They tell us things about the person or organisation doing the communicating. In this case, Rich...! of MISSING LINK is sending mixed signals. He's saying, "I am a presentation expert, but I've been sloppy with the drafting of my proposal to write this manifesto, and I'm talking about how first impressions count, and I'm challenging you to get over your first impression of my writing even though it's flawed, and I'd like you to get me to write a manifesto and trust me that it'll be well-written even though the indications are that I'm prone to grammatical and spelling errors."
Whether you like it or not, and whether you intend it or not, these ARE the messages you're sending out in that proposal. A proposal is NOT a blog entry. A proposal is a first-impressions juice extractor.
You say that it's "not about the wording, just the words". But Rich...!, the words in this case ARE the wording. The words are about how you're going to be revealing the secrets of first impressions, yet the first impression your words make are of sloppiness and non-impeccability.
The wording is the easiest things to get right. Flawed wording gets in the way of engaging with the words themselves.
Blue skies
love
Roy
Posted by: Roy Blumenthal | 14 Apr 2005 08:19:50
Agreed bro, but I wouldn't post your witting as my own.
"yet the first impression your words make are of sloppiness and non-impeccability."
Plays to the point of the manifesto.
Now...
Refer to point one above...!
Posted by: Rich...! | 14 Apr 2005 11:12:00
Rich...!, that's a circular argument, bro. YOU hold the knowledge that the manifesto will make sense of the first impression. You're asking people to ASK YOU TO WRITE THE MANIFESTO first. In order for them to do that, they need to feel compelled by the content. The words get in the way of that.
This is NOT like a meeting, where people see a tattoo, gasp eight times, and THEN get to know you and your viewpoint.
In the manifesto request, you ONLY HAVE THOSE WORDS, and that's it, conversation over. They will either hit "vote" or they will move on. They don't HAVE your knowledge. They want to know if your knowledge is worth having.
---
Using my words??????? Crap, dude! If you ain't heard of the profession of "editor" then you ain't been around.
How'd you think Seth Godin's books have no typos in them? You think he doesn't make the odd mistake that someone picks up and fixes for him?
Are you saying that your words are above correction? That's bruising-cruising, Rich...! And unnecessary. Words are just raw materials. You supply the idea. You put it in words. The words sometimes work. They sometimes don't. You massage the words. You show them to others. They say things. You adjust them.
And anyway, I didn't change a single word in my rewrite of your manifesto proposal. I simply put the commas in the right place and fixed the spelling errors. That's all. That's not even a rewrite. And with the commas in the right place, the paragraph makes sense.
With the commans in the wrong place, two things happen... (1) the reader has to GUESS at the meaning, which causes a brief cognitive dissonance, which is an opportunity for the brain to say, "I want to move onto something else." And (2) the reader makes a negative judgement, largely subconscious, and is influenced by that judgement to not hit the vote button.
I don't understand the heels-digging-in stance you seem to be adopting.
The message I'm offering is simple... get the spelling and the grammar right. It's easy. It's cheap. And it doesn't detract from your message.
Blue skies
love
Roy
Posted by: Roy Blumenthal | 14 Apr 2005 11:31:50
Roy, my words are above correction simply because I:
d.o. n.o.t. h.a.v.e. a.c.c.e.s.s. t.o. t.h.e. c.h.a.n.g.e.t.h.i.s. s.i.t.e.
I promise, if I write the actual manifesto, you'll be my editor.
Glad (really) you've got my back...!
Posted by: Rich...! | 14 Apr 2005 11:38:42
Heheheheh! Well... I tried to vote for your manifesto twice! It didn't seem to register the second vote though when I hit "refresh" on the vote counter. So I think it's an intelligent machine. Damn it.
Cos you KNOW that I dig your thinking on this topic. And I'd love to edit the piece. I think you should write it anyway, even if the manifesto types don't give it the big yes.
Seeya soonly.
Blue skies
love
Roy
Posted by: Roy Blumenthal | 14 Apr 2005 12:17:48
Seeya soonly, Blue Skys, Love...
Fuck it Flanders!! chill out!
Rich...! u got my vote.
Posted by: HighHorse | 14 Apr 2005 15:54:44
