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When endorsements fail
What they didn't add was, "...we just don't really know who they are."
I spotted this banner earlier today:
For the non-hockey fans, Eric Lindros (88) plays for the Rangers, and Mario Lemieux (66) plays for the Penguins.
Nike got this wrong.
What it tells the fans is that they don't really give a rat's-ass about the sport.
Not the best way to start a winning brand-consumer rapport...!
Posted by Rich...! | Permalink
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Comments
Well, it's not like it matters, really...
The only ones who *might* notice would be NHL fans. And there aren't many of them left since the past season went toes-up due to player/owner contract disputes.
But I digress...
Nice catch.
Posted by: Jim M. Allen | 18 May 2005 00:55:24
We're still here Jim, we're just pissed off and bitter.
Oh, and thanks...!
Posted by: Rich...! | 18 May 2005 01:08:01
Bauer!?!?!
*COUGH* CCM *COUGH*
Posted by: violated | 18 May 2005 04:22:17
That's plain inexcusable. It's amazing how modern advertising can get it so right ... and SO wrong!
Posted by: jv | 18 May 2005 10:56:39
The only ones who *might* notice would be NHL fans.
Um, surely that's probably about 85% of the target market in question?
Posted by: Martin | 18 May 2005 21:59:19
