Free what inside?

Well paint me red and call me Susan! I very nearly hit the floor when I saw this book in the business section of our national bookseller today. With all the blogging about this book lately, I am truly surprised that people haven’t said more (anything?) about the similarities.

Both are on marketing, both have the cereal reference, and both were released in the last 12 or so months. From the glance I give the “gift” book, it seems that the author is on an altogether different track to that of the “prize” one, but still, sheesh!

Anyway, my curiosity is piqued, expect a review over at 800-CEO-READ Blog in the next few weeks.