Product placement, WIIFM?

The Across the Sound lads have been talking a bit about transparency and product placement. They should read Graeme’s great post. His belief is that he’s willing to view all the ads in Formula1 racing because the ads essentially subsidise his viewing, but he doesn’t feel that he should have to put up with it when he pays to go to the cinema. His feeling is that advertisers should pay him to watch films when they have their brands inserted all over the place.

In principal I agree, but my feeling is that films should go to a panel before they hit the circuit, that panel would give the film a PP rating, where a high rating