Parky breathes a sigh of relief

Maybe my expectations were just too high, after all, this was a podcast with two bloggers on my “always read” list. However I just couldn’t handle more than 22-minutes of the Tony & Johnnie show. Sorry lads, I hope you take this in the spirit in which it’s given, but this didn’t work.

My guess is that perhaps Tony shouldn’t have chosen one of his best mates as his first guest, the conversation came across as somewhat contrived and at the times the rapport did seem natural, I felt like I was sitting in a coffee shop eavesdropping on two friends chatting.

The biggest thing for me was that I wasn’t sure why I was supposed to be listening. The objective of the podcast wasn’t clear and seemed somewhat random, maybe I just stopped listening too early. Sadly the Parky style interview, while nice in theory, simply doesn’t warrant an hour of my time, even between two of my favorite bloggers. Which brings me to another point, podcasting and blogging while similar in delivery are extremely different mediums, a star at one could easily be a dud at the other.

I’ll be looking out for the next one though, hopefully this was simply a poor dress-rehearsal…!

You want subservience?

To hell with Subservient Chicken. Hopefully we are seeing a trend being started here with a subservient bar-wench. Super, except that the inevitable nudity you’ll be hoping for, is blocked out. But, she does serve beer and, again, it beats the hell out of a guy in a chicken suit.

Bit of fun. Tell her to ‘kiss’, for about the most entertaining bit. Actually, the ‘starjumps’ weren’t bad, either.

Not a minute too soon…

Over at Brand Autopsy, johnmoore has been compiling a list of reader comments to send through to FastCompany, in the hope (I think) of bringing some of the speed back.

It’s been my favourite mag for a while now, but I nearly vomited when I heard (audible) this month’s edition touted “The courage issue”. I mean really, what the fuck? If I wanted this kind of drivel I would of bought chicken soup for the businessman’s soul. Not a single tidbit of worthwhile content, I’m hoping the printed version is a bit better.

Fingers crossed…!

How to differentiate your company

So here’s the trick as I see it. People need to stop trying to differentiate simply on the product alone. They just shoulds Differentiate (like these guys ).

Let me use our company as a case-study here. I own a presentation firm, our clients are in big companies, in theory they just come to us. However when they come, we have a rule, and every employee knows it:

When someone visits our office we-have to make Such year print That People talk about us later at home, not just at Their office.

So we collect em in a stretch limo with hot-rod flames , we-have no corporate ID , business cards collectable goal ( here’s one ). My desk is a queen sized bed , D’ave: has a coffin for his, we-have a beach in the office, customers get doggy bags When They leave, and there are lots of –other little things.

None of this has anything to do with our product though.

Here’s the secret, the product rocks, it has to it, but it does not matter if they talk about the product or not, as long as they talk about us.

The human brain likes to compartmentalise things, so we set out to make an impression, a big one. That big impression gets tagged “presentation guys” in our client’s mind. Later When They chat to someone about presentations, That tag sets of an alarm and our guy will say, “You just-have to chat to this crew, they ‘re really good, and crazy too, they …”

So make sure your product is better than good enough, then differentiate on the simple day-to-day things that no-one else bothers with. Our visitors apologize that their business cards are so dull. That’s a cool conversation to have.

That’s what I’m talking about

Graham , one of The Links , Had a late night altercation with aa fence That leapt out from nowhere Directly in Front de son since.

Today he gets a package from His insurance company, Outsurance , Containing a big toy football, and a card That read

We laughed out loud. Who woulda thunk it, an insurance company with a sense of humor?







Much respect …!

How to GUARANTEE customer evangelism!

It’s simple, take time to make things personal.

Ladies and Gentlemen, allow me to introduce you to the master: Aaron, from 800-CEO-READ.

This year I bought some books from these guys, not loads, about 60 or so. Then today I got what is undoubtedly the single best corporate gift I have ever received.

Aaron contacted Helen, our office manager to find out the specific taste of every one of Missing Link’s employees, then went and handpicked books, CD’s, DVD’s and magazines, basically something for everyone (from metal, to punk, to goth, to house music, to art – I shit you not).

Putting aside the considerable monetary value of this gift, the time spent hand-picking these items is what really amazed me. It is so much more remarkable than the usual crap people send out, it is also extremely special and memorable.

To Aaron, Jack, todds, and the 800-CEO-READ team, you have just guaranteed yourself a very, very long term customer, thanks so much. The Missing Link hooligans salute you.

Bloggers, I’ve never asked for anything on this page, but do me a favour, spread the word, these guys rock.

To end this post, I want to quote Aaron from his card:

Be safe and well, be angry and raise hell…!

Business Blog Book Tour: Seth Pinocchio Godin

There’s no question it’s a fib. Why? Because people don’t usually seek out business books. Because even if your ideas are terrific, if you don’t sell the package of the ideas, they won’t get read and they won’t get spread. Purple Cow is a two paragraph book, really. The rest of it… all the words, all the stories, the title… are there to help the idea move around. The reason that a book sells and spreads is that the core is worth spreading. No amount of hype will get you over that hump. Which makes it a fib. A fib is a lie that people are glad they believed, even (especially) once they discover the truth. A fraud is a lie that rips people off or takes when it should give.

2 – No fancy packaging this time, no free downloads, however you have launched a corresponding blog. Given the subject matter, I’m guessing that this was strategic rather than simply a buzz generation tool. What was your thinking here, and how does this relate to the “story” concept introduced in the book?

Well, the cover is a little fancy, but this isn’t a book about packaging, it’s a book about stories. Blogs are a great place to tell stories. I built a separate blog for it because I didn’t want current blog readers to feel alienated or distracted. What’s fascinating to me is that the Liars blog gets about 20% of the traffic of the other blog. Why should that be? I cross post a bit, and the topics are very complementary. Maybe it’ll change over time…

3 – In Purple Cow, the epiphany came while driving through France with your family. Did you have a eureka moment like that when you came up with the core concept of this book, if so, what was it?

I did. It was watching the Democrats lose the election. Watching Howard Dean get tarred and feathered. Watching Karl Rove doing his evil genius shtick. He’s a very, very good liar, and he understands how to tell a story that many people in the US really want to believe. Once I saw things through this lens, I saw it everywhere. I saw it in my town, in the supermarket, in world events. It was sort of scary how clearly it made everything appear.

4 – Permission Marketing asked for it,  Unleashing the ideavirus did, and Purple Cow was one. At first I thought that you had missed this step in All Marketers are Liars until I realized that the book itself creates a new worldview for the reader, thus explicitly proving one of its key concepts. Was this intentional, or am I just looking to deep?

Well, I’m trying for a lot here, so I’m flattered if you feel like it was deep. The mistake of LIARS is that I’m not playing to the existing worldview. By telling the truth as I see it instead of packaging it in a way that most of my potential readers see it, I’m taking a huge risk. That risk is that those people will reject this message out of hand because it isn’t clean, positive and simple, which is generally what sells a business book. BUT, since the idea came to me, liars and lying have become the buzz of the day. So it may very well be, after the fact, that my story matches an emerging worldview. That’s when hits really happen (the Beatles didn’t invent rock and roll, but they sure had good timing) and maybe I’ll get lucky again.

5 – By way of a case study; I love google, I’ve told myself a story about google, I’ve told myself, and others, that it’s a clean, simple, bare-bones, yet brilliant search engine. Now it seems that google is trying to get me to change my story. Clever or crazy?

Neither. Inevitable. As the brand grows and expectations increase, there’s just too much pressure to keep it simple. The question is this: can the market absorb the added complexity (as it did with cars–the Model T didn’t have a radio, didn’t have onstar, didn’t even have air conditioning) or will it reject it once the baggage gets to be too much (microwaves, for example, continue to be pretty simple appliances).

I think Google has a challenge as they try to get to the next level. They have to invent NEW stories that attract people with DIFFERENT worldviews while not jeopardizing their core. Not easy.

6- I mentioned in a review I wrote that I felt that this was your best book to date, definitely the most important. As I see it, it’s a prequel to your other books, it’s the one I would now tell people to read first in order to create the worldview that is required for them to better implement the practical stuff presented in your other books. How does this one rank for you in terms of personal pride? Is it the one Seth Godin book you should read if you could read only one?

Benefits of Belleville Auto Insurance

Auto insurance as we all know can be a very big benefit for anybody, especially when you encounter a very bad and traumatic accident. Auto insurance will be responsible for covering your medical expenses and car repair, and ensuring that you and other members that are involved in the accident are safe.

Belleville auto insurance has a lot of plans that can be of benefit to you and the passenger that you are riding with. Some insurance companies also offer very cheap and affordable plans, so that you will not have a problem with paying for the monthly or annual fees.

Here are the benefits of having auto insurance in Belleville:

  • It can save your life – as we all know, modern insurance is responsible for ensuring that you family has the protection that they need to survive a serious illness, an accident or an untimely death. It will be responsible for ensuring that your family will be covered in terms of financial support. The same goes for car insurance, it will be very useful especially when you get into a serious accident and you do not have the money to pay for the damage that you might have caused to the other driver and its possible passengers. It will also be responsible for covering for your medical expenses and the other person.


  • It is affordable – there are many auto insurance plans that you can get at a very low coverage. There are also plans that will allow you to pay on a monthly basis which is preferably better than paying annually which will cause you to take out a bigger amount of money. Some companies will also have normal insurance plans that have variables, which means that whatever you pay monthly, a percentage of the amount you pay for every month will go to the stocks that you purchase and will turn into savings and become your retirement fund.


  • It will cover lawsuits – some auto insurance coverage will also cover legal fees due to the accident that you either caused or have been a victim of. This is actually a good investment because you wont have to worry about paying for anything. If you also do not have money on hand and you don’t know how or where to get the money to pay for lawyers, your insurance will be in charge of covering for the fees that you have to pay.


  • It will pay for liabilities – there are a lot of insurance plans that have liability coverage that will really come in handy in time of an accident. The insurance company will be in-charge of paying the medical expenses for the person who is included in the accident along with you. This will be less headache for you, because you will not only have to worry about paying for the damage, but you also wont have to worry about having to shell out money. Insurance companies have good reasons for including these in their packages, because they know that not all people will be aware of what they need right after an accident, or know about their surroundings.